CES VinFast
Work
Project overview
For VinFast's presence at CES, our team delivered a visually immersive production that combined XR technology, cinematic CGI, and motion design to support the brand's product showcase. The project focused on creating premium digital content that highlighted vehicle innovation while transforming the presentation into an engaging visual experience for both live and online audiences.
Creative approach
Our creative approach centered on clean, futuristic visuals that reflected VinFast's forward-thinking brand identity. Through a combination of real-time virtual production, custom CGI environments, and dynamic motion graphics, we developed a series of cinematic sequences that showcased the vehicles from every angle. Carefully designed lighting, camera movement, and digital effects helped emphasize performance, technology, and design while maintaining a refined, premium aesthetic.
Challenges
The production demanded close coordination between creative, technical, and production teams to deliver high-quality visuals within a fast-paced event schedule. Integrating XR environments with presentation content while ensuring seamless playback, visual consistency, and real-time performance required precise planning and an optimized production pipeline. Maintaining flexibility for last-minute creative updates was also a key part of the workflow.
Outcomes
The final production delivered a polished visual experience that enhanced VinFast's CES presentation through cinematic storytelling and immersive digital content. By combining XR workflows with high-end CGI, the project enabled efficient production, rapid creative iteration, and impactful visuals that reinforced the brand's innovation and elevated its presence on one of the world's biggest technology stages.
